What do the most successful B2B and professional services consultants do in client meetings to build trust and position themselves to win work?

Keith Dugdale, best-selling co-author of Smarter Selling: How to grow sales by building trusted relationships, spent more than 20 years in one of the Big 4 firms decoding exactly this.

Their secret? Stop selling.

In this FREE library of meeting scenario videos with Keith and Kathryn Koch, co-founders of The Academy of Trust, you will discover...

  • How to make cold phone calls to new prospects that will make them want to meet you.
  • What to do when you feel it's time to 'pitch' your service or product.
  • How to effectively close a meeting.
  • What to do when you disagree with what the client is proposing to do.
  • How to have a meeting with a senior decision maker when you're a detail driven person.
  • and more!
BOFT B2B Professional Services Business Development Sales Trust Relationships
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