About Us

Hi, I’m Keith Dugdale.

For the last 15 years I’ve helped people learn how to sell by building trusted relationships – from senior executives in Fortune 500 companies to small business owners, from lawyers and engineers to IT sales teams and locksmiths. I do this using the tools and techniques I developed with my co-author David Lambert when we watched the best of the best in sales and decoded exactly what it is that they do that makes them so successful.

We first shared our techniques in our book Smarter Selling: How to grow sales by building trusted relationships, which is now in its second edition, and then in our ENGAGE training program which has now been delivered to more than 10,000 people worldwide.

After working in-house with clients for many years, I teamed up with Kathryn Koch (a B2B marketing and client relationship specialist…and my former client), to create The Academy of Trust, an online learning platform that allows us to help even more people learn the techniques that will totally transform their approach to sales, and their sales results – techniques that have directly resulted in tens of millions of dollars in sales worldwide.

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